ECBC, at least in CA does not do baby derbies or many things geared towards the "pet" side of chinchillas. I prefer it that way and hope to keep our standards alive. Otherwise, you lose what a chinchilla show is and we might as well join the guinea pig, rabbit, rat, and hamster shows where it's all about how friendly the animal is and partially about looks.
I suspect you've never been to a show for the other small animal species or you'd know your statement couldn't be more false. The hamster shows are probably the least formal of the bunch, but all of those small animal groups judge their animals to long-standing standards that have been developed over decades. The other species you've listed don't grade primarily on friendliness (except in pet-specific classes and not standards classes). They have standards that are as strict as chinchilla standards, and the judging is just as strict and on even more traits than chinchillas are judged on.
You will see differences. In chinchillas, it's all about the pelt. The fact that there is a living, breathing animal under that pelt is basically irrelevant. The other species not only acknowledge there is a living, breathing animal under that pelt, but they celebrate that fact and cherish them as companion animals. And yes, because an animal has to be handled to be judged, an animal must be handle-able otherwise it's impossible to judge and will be disqualified. That doesn't mean the friendliest animal will win unless you're talking a Best Pet or other similar class. And at least at our shows, friendliest in less than 10% of the total score, so your statement that it's all friendliness and no looks couldn't be more wrong. And it's not just looks. We handle the animals to better judge the other traits listed in the standards. Chins focus solely on the pelt although there are certainly elements of color, markings, type, etc.
I'd strongly encourage you to go to an AFRMA show. (
http://www.afrma.org/ ) Most are in Riverside which is near you. I haven't been to one of their shows in years, but they're equally as serious about their animals and their show standards as chin breeders are about their chins and their show standards. I think you even have a couple of rats and might pick up some ideas from the experts (as well as top quality food and supplies far superior to anything in the pet stores). I can see they're now combining standards and pet classes in the same day (something they didn't used to do), so you'll see both sides of the fence.
I know at the shows I attend, the greatest achievement an animal can get is winning both Best in Show (Grand Show Champion) and Best Pet. To have one that's excellent in the standards but also an excellent companion animal is the best of both worlds.
I'd also encourage you to benchmark their shows. I've only been to two California shows (three days worth of showing), but I don't think any day has started within two hours of the announced start time. I'm told that's not new this year but has been a chronic problem -- and this is without a lot of chins entered. Even the pizza dinner at the State Show was and hour and a half or so late. The AFRMA shows obviously have different processes and don't have multi-day shows, but perhaps you can gain some hints for improving the California shows. I know we've benchmarked their shows, shows in England, and shows back east and tried to take the best of all to create shows that work for us. We might as well all learn from each other.
With declining entries, less participation by ranchers like the Bowen's, and financial concerns, learning from other small animal groups in spite of their differences would seem to be a smart way to go. Just a suggestion...
Linda