Exactly. Even for, and probably especially for newer or smaller breeders, it's important to try to produce the best you can. New people are learning, and if they learn was top quality is to start with, it'll save them years of screwing around with subpar animals in their program, small breeders don't always have the room to mess around with animals that just aren't going to give them nice animals. I've had a judge tell me after the show that they would breed an animal that got a low 3rd... A breeding tool and a top winner aren't always the same, but if animals that don't deserve a first are getting them, then why bother going to shows? Why not just assume everything I have is a first or better. Save me time and money of going to the shows! Yea for me!
ETA: For me, most of the best educational parts of the show are before and after the show, talking with other breeders or ranchers. Not always what I see or hear during the show.