Well, one is sitting on my bed demanding skritches.
I do agree that standards, especially males, can be harder to home, I've heard that from several breeders (my chin's breeder also told me that beige males are a bit harder to home than other mutations). Still, if people will buy them from the petshop, they'd buy them from the original breeder too, surely - most pet owners seem to have standard greys.
Could awareness be the main issue, would it make it easier if breeders advertised more?
Perhaps they could arrange with a petstore for the petstore to refer anyone wanting a chinchilla to them, the breeder providing the store with up-to-date information (and photos if possible) on the animals they have available. The petstore could then receive a commission on the sale of any animals made through a referral from them (the breeder would still make more than if they sold directly to a petstore. The commission would have to be enough to make it worth the petstore's while, also taking into account they would then not have to house or care for the animals themselves). Breeder's directories, chin people attending other small animal shows (not necessarily taking chins, just info., I think that's something the NCS is trying to do. We have regional secretaries but maybe we should have a directory too, hmm - thanks to the internet that kind of thing can so easily be up to date), anything like that could help breeders find homes for animals.
I think the most important thing is that prospective new owners get the right information. If a breeder who sells to a petshop can make sure the petshop will give that, then that's not so bad. Sure, they may ignore it, but at least then they're more informed - I really don't think it's in the best interests of chin or new owner if someone buys one without knowing the lifespan, for instance, they may still manage fine but it'd be a bit of a shock if you didn't realise that you just bought an animal that will outlive the average dog!
Of course a screening process can't enable a breeder to be totally sure a chin is going to a good home. However, it does allow them to be sure an owner at least knows how to care for a chinchilla, and to rule some people out. I appreciated being asked questions by my chin's breeder, it showed me he cared where his animal's ended up, if he
hadn't asked me questions I would have been considerably more reluctant to buy a chin from them.
No, since chinchillas are kept as pets I do appreciate the knowledge gained about the species, even relatively recently a lot has and continues to be learned. However, it's maybe better to be realistic - if I understand correctly many ranchers were (and sometimes still are) very anti-pet. The (protected) wild chinchilla wasn't taken out of it's habitat so we could have them as pets (not automatically in the interests of the species anyway).